Brand - brand what is it?

When you hear a word "brand" what do you think of first?

Brand image

The importance of the positive brand image.

KFC changing brand image in India

So when you hear of KFC, you probably think of chicken, right? Well, what KFC stands for? Kentucky Fried Chicken! So the menu there should mostly consist of chicken! But I guess not in India

What is brand? Part 2

Find out what a brand is and why brands are important in our lives

How changing the existing brand image may destroy your brand

Find out why companies shouldn't change their exisitng succesfull logos and why social media plays an important role in branding nowadays

European biggest brand failures

Even big players make mistakes

10 bransa that will disappear in 2013

Find out which brands will likely stop existing next year

Welcome!

Welcome to my blog!

First of all I would like to thank you for coming here. I hope you will enjoy it and find it interesting and helpful.

Let me describe in few words what the blog is going to be about. I am currently writing thesis about European brands image in the U.S market. Here, I would like to inform you how my research is going, to show and share the progress of my work.

One of the reason why I chose this topic so simple - I could not find any kind of research on this subject. Isn't it interesting that there are not any? We are going to gain new knowlegde here!

I would like to introduce you step by step to the world of brands by posting definition at first. In this way I hope to expand into more relevant issues so that we could go through it together.

Enjoy your stay!

Adrianna

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