Brand - brand what is it?

When you hear a word "brand" what do you think of first?

Brand image

The importance of the positive brand image.

KFC changing brand image in India

So when you hear of KFC, you probably think of chicken, right? Well, what KFC stands for? Kentucky Fried Chicken! So the menu there should mostly consist of chicken! But I guess not in India

What is brand? Part 2

Find out what a brand is and why brands are important in our lives

How changing the existing brand image may destroy your brand

Find out why companies shouldn't change their exisitng succesfull logos and why social media plays an important role in branding nowadays

European biggest brand failures

Even big players make mistakes

10 bransa that will disappear in 2013

Find out which brands will likely stop existing next year

Saturday, September 22, 2012

brand - what is it? part 2

I have just come across with this great video about what brands are, what branding is, how brands are perceived and why brands are important and how they exist in our everyday lives. I think this short video represents everything a layman should know about brands.


I really like it, because it presents the brand in the easy and understanding way, plus the cartoons are very good and suit the content very well.

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