10 brands that will disappear in 2013

What is happening right now in the global market, does not help the brands to develop either. Some of the biggest brands are now even  in danger of disappearing from the market. Dynamically changing environment is a challenge that companies seem not to be able to undertake.

Recently I have come across an interesting article on Yahoo Finance where was posted a list of 10 brands that will disappear in 2013 according to 24/7 WallSt.. Let's have a look which brands are predicted to fail with short description of their inefficiency:

1. American Airlines - will likely to be bought by US Airways
2. Talbots - loss of customers contributed to little earnings and therefore lowering the price of its shares.
3. Current TV - loss of the audience
4. Research in Motion - losing of market share
5. Pacific Sunwear - too little market share
6. Suzuki - poor reputation of its cars
7. Salon.com - loss of good managers
8. The Oakland Raiders - leaving Oakland due to new financial plans of the owners
9. MetroPCS - too tiny to compete with larger competitors - will likely to be taken over
10. Avon - low cost of stock shares

 Further in the article you may find more information why they will vanish from the market. All of those brands are American, none are European. The author mentions Nokia - a Finnish mobile phone business - that should disappear soon as they just fired 20% of their labour.

Unfortunately, some industries are brutal, strongly competitive and if your company cannot keep up the pace, if you cannot afford financing innovations - you may find yourself on that list too.

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